Bacchus Tonic Wine Wears New Look, Retains Quality
By Tunmise Adekunle
Nigerian Distilleries Limited (NDL), the leading alcoholic beverages blending company, has unveiled a new look Bacchus Tonic Wine into the Nigerian Market. The new look Bacchus was unveiled at an elaborate event, tagged 'Toast and Laughter' held at the serene ambiance of the Ostra Hall, Ikeja, Lagos.
According to the Group Product Manager, NDL, Mr. Bayo Oke, " The new look is to distinctively present Bacchus Tonic Wine differently from fakes and pass-offs thereby de stabilizing fakers and adulterators. "Your Bacchus now comes in a new stylish slim bottle and an elegant new label. We've carefully crafted this new Bacchus to let you have confidence you're celebrating with the original, " he stressed.
The Bacchus Tonic Wine bottle as unveiled by the NDL chairman, Chief Ola Rosiji, the marketing director, Mr. Tunde Bajulaiye and other dignitaries is in a new bottle distinct from the old packaging in several ways. It has long slim, feminine and contemporary look with the name Bacchus embossed on both sides of the bottle. A bold letter B is imprinted on both the front and back shoulder area. The product is available in 100 cl, 75cl, 37.5cl and 20cl green PET bottle. The 100cl, 75cl and 37.5cl packs carry front and back labels while 20cl carries only front label. On all the packs, the front label is predominantly printed in red and white colors with a watermark background. The label still retains the wine glass cup and the berries. The label also contains the NAFDAC number , content, Pack size and NDL
"The quality of the brand remains unchanged. It contains 18% VN alcohol and is fortified with essential vitamins. A special blend of spirits and red wine flavours, it has a unique pleasant taste to the palate with a slight underlying after taste bitterness.
Bacchus Tonic Wine is targeted at males and females between the ages of 21 and 45 years, middle class individuals who value success associated with hard work. It is also for sociable and health conscious individuals and families who value tonic wine as a toast drink. It can be consumed straight or on ice, mixed with mineral water and better still as a cocktail with gin or vodka or cream," says Mr. Tunde Bajulaiye, the marketing director for NDL.
Speaking on the brand attributes and benefits, Mr. Bajulaiye stated that the brand still has 18% alcohol, fortified with essential vitamins and has a special blend of spirits and red wine flavours that makes it uniquely pleasant taste to the palate with a slight underlying after taste bitterness. "Bacchus which puts its loyalists in the celebration mood still retains its unisex sociable, healthy and sanguine attributes," he promised
Bacchus is a leading brand in the tonic wine segment in terms of all marketing parameters that has been ravaged by the escalating activities of fakers. This, the company says was evident in sales volume achieved, which was a far cry from what is projected for the market.
The new bottle launch will adopt multi-faceted marketing communications strategy like radio and TV ads, poster, banner, sticker, shopping bag with other direct marketing and events.
NDL has been operating for over two decades with significant presence in almost all segments of the wines and spirits market as the only ISO certified Distillery in the country. The company in 2003 launched the Hologram anti-fake campaign to sensitize consumers ahead of the 2003 Christmas celebration.
With a long-standing quality pedigree, NDL was set up in 1961 and commenced operations in 1978 with a 'mission to produce quality Nigerian brands of alcoholic and non-alcoholic beverages'. Ever since, NDL has consistently taken proactive measures to keep its premium brands atop the market.
|
