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Ohuabunwa Opens Workshop On the Brand Branding as a global marketing concept takes center stage at the Lagos Sheraton Hotel, Ikeja, on August 26, 2004. The event, a highly pikhed marketing workshop, is being organised by ServeWell Ltd, a professional consulting firm whose CEO is Mr. Ayo Owoborode, a leading marketing communications professional. Mazi Sam. I. Ohuabunwa (MON), Chairman/CEO, Neimeth International Pharm. Plc and a past President of Business Club Ikeja, will formally declare open the workshop. Key speakers and presenters at the workshop include Mr. Ike Emeagwali of the Lagos Business School; Mr. Emma Ekunno, Vice President, Neimeth Pharmaceutical Plc. and President ADVAN; Mr. Femi Ashiwaju, Managing Director, Palcomms Ltd and Mr. Ayo Owoborode, CEO ServeWell Ltd. A statement issued by the organisers emphasised that participants will be exposed to hands-on global and local experiences. Participants are being drawn from all sectors of the economy. The statement further explained that branding goes beyond just the product and pack. It reflects the identity and presence of the corporate organisation. It affects every aspect of the life of an organisation. It affects the perception of consumers. These and more will be the issues to be addressed at the workshop. Who Are We ? | About THISDAYOnLine.com | THISDAY People | Contact Us © Copyright 2000 Leaders & Company Limited

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