Promasidor Gives out Cars in Cowbell Promo
By Mary Ekah
Consumers of Cowbell milk stand the chance of going away with Toyota Corolla cars and prizes of N2.1 m cash and other cosolation prizes in its on-going "Cowbell Our Road to Riches Promo which kicked off recently.
The Cowbell Our Road to Riches Promo is a 15-week promotion scheduled to run all over Nigeria from August 23 2004 till December 15, 2004 with very exciting and mouth watering prizes up for grabs by consumers.
Consumers that participate in this promo stand the chance of winning any of the star prizes in the seven regions - Lagos, Ibadan, Kaduna, Kano, Aba, Jos, and Enugu.
First Prizes of Toyota Corolla car will be won in each region, while second prizes of N2.1m cash of N300,000.00cash per region will be won and third prizes of a giant refrigerators will be won in each of the seven regions.
There would also be consolation prizes consisting of 70 (Seventy) DVD players, 140 (One hundred and forty) electric kettles while over 500,000 instant prizes will be won by early entrants into the promotion through a lucky dip at the redemption centres.
These instant prizes include several thousands of Cowbell branded T-shirts, Cowbell shopping bags, Cowbell umbrellas, Cowbell exercise books and pens.
In the whole, Cowbellmilk is rewarding consumers with fantastic prizes worth N60m in the Promotion for their continued support, loyalty and patronage of Cowbell milk since its launch into the Nigerian marketeleven years ago.
Addressing newsmen recently, the Sales and Marketing Manger, Bruce Denyer said Cowbell Our Milk, as a community friendly brand, has over the years been very active in constantly striving to support and put back something into the local communities.
The initiatives designed to support Nigerian communities, he said include sponsorships of Cowbell Grassroots Soccer, Cowbell School's Inter House Sports Competition, and Cowbell Chocolate Milk Reward For Excellence for Primary Schools, Cowbell Mathematics Secondary School Competition and the Cowbell JAMB Awards.
To win any of the prizes, the sales manager said consumers are to submit two empty sachets of Cowbell 40Og sachet; or two inner seal (branded with Cowbell ...Our Milk) of Cowbell Milk 40Og Tin; or twenty empty sachets of 26g Cowbell sachet; or thirty empty sachets of Cowbell 15g sachet with name, address and signature of participant written legibly on a piece of paper and stapled to the empty sachets or inner seals of the tins.
Entries are to be submitted at any Promasidor Nigeria depot/MDS depot, or selected Cowbell Milk distributor and supermarkets on the posters or handbills or mailed directly to the Brand Manager - Cowbell Milk Promasidor Nigeria Limited, Wharf Road, Apapa, Lagos.
Consumers are encouraged to consume more and send in multiple entries in order to increase their winning chance. Winners will be selected through regional raffle draws to be held in Lagos, Ibadan, Kaduna, Kano, Aba, Jos and Enugu at the end of the promotion while all winners will be published in selected dailies and also sent out to them stating when to come or their prizes
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