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Direct Marketing Association Inducts Members The Direct Marketing Association of Nigeria(DMAN)in conjunction with the Institute of Direct Marketing of Nigeria(IDMN) has inducted its first set of members. At the maiden edition of the induction ceremonies held at the Sheraton Hotel and Towers Lagos, over 30 persons bagged the Fellowship of the institute, while hundreds received certificates as associates of the association. Among persons conferred with the fellowship of the association are advertising guru Chris Doughuje, first professor marketing in Nigeria Julius Onah and Mr. Emmanuel Ijewere of the Nigeria Red Cross Society While addressing the gathering, the president of the Association, Mrs. Priscilla Kuye urged members of the association to be good ambassadors of the direct marketing profession. Citing example of the united states of America where she said direct marketing rakes between 300-400 billion Dollars, she advised those that are not presently using direct marketing as a key marketing tool to embrace the idea in the interest of their brands She said that companies using direct marketing strategies are doing very well overseas and there is no reason why Nigeria cannot do the same. Sounding a note of warning, the DMAN president charged users of direct marketing services to engage the services of direct marketers trained by the IDMN, as they have been trained to give peace of mind to clients and employers in the use direct marketing activities Clarifying issues on her status as a lawyer turned direct marketing practitioner ,Mrs. Kuye who was the former president of the Nigerian Bar Association(NBA)said that her background as a lawyer is not an impediment to her practice of direct marketing as according to her "few Marketing agencies operating here you will notice that those running them did their first degree in Geography, Accounting, Pharmacy, Engineering, Sociology and so on and that did not stop them from going ahead to study direct marketing. Apart from me, many other lawyers have now studied Direct Marketing and are practicing. So I am not the only lawyer in Direct Marketing," she stated.a Who Are We ? | About THISDAYOnLine.com | THISDAY People | Contact Us © Copyright 2000 Leaders & Company Limited

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