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Sections News Editorial/Opinion Cover Choice Arts & Life Business Politics Sports   Subscription Form Click here         Daily Independent Online.         * Thursday, July 08, 2004. ACAMB moves to reposition banks’ image By Mojeed Jamiu Finance Editor, Lagos The Association of Corporate Affairs Managers of Banks (ACAMB) has designed a five-year programme for the re-positioning of the industry's image. This is part of its efforts to revamp the bad image the Nigerian banking industry has been having in the last few years. The President of the association, Mr. Lanre Alabi disclosed this at an interactive session with media practitioners and Association of Advertising Practitioners of Nigeria (AAPN), held at Sheraton Hotel and Towers, Ikeja. Alabi, who is also the Principal Manager, Corporate Affairs, of Afribank Plc, disclosed that ACAMB is at the threshold of creating positive changes in the banking industry in the next five years.  To this end, he explained that the association has embarked on series of meetings with stakeholders of banks in Nigeria to formulate appropriate strategies toward achieving the five-year objectives. Two years ago, ACAMB came up with a stakeholders’ parley, as part of efforts to bridge the gap between banks and the stakeholders. According to him, the five-year programmes will include mass media campaign to educate and positively change public perception of the Nigeria banking industry; internal re-assessment campaign for all banking operators and re-branding process of the industry. The association’s annual retreat for this year, which started yesterday and would end on July l 2, at Eko Tourist Beach Resort, Akodo, is meant to prepare the ground among members for the take-off of the image repositioning programmes. The association’s Secretary General, Mr. Tunde Shofowora, who is also the Head of Corporate Affairs, First City Monument Bank, in his presentation at the parley, acknowledged the fact that the Nigerian banking industry in the last couple of years has been misrepresented, misunderstood and infiltrated because of lack of appropriate educative programmes to enlighten the banking public. For this reason, the banking industry would therefore require huge sums of money to create the sustainable goodwill for the industry, he added. .       Copyright� 2002. All Rights Reserved Independent Newspapers Limited Block5, Plot 7D, Wempco Road, Ogba, P.M.B. 21777, Ikeja, Lagos State, Nigeria. www.dailyindependentng.com e-mail: [email protected]

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