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USP Unfolds New Marketing Strategy for Clients By Tunmise Adekunle Chief Executive of USP Limited, Mr. Muyiwa Kayode who was away on a Brand Management course at Harvard Business School is back in the country with new strategic tools for Brand Management. The course which is part of a series of knowledge acquisition programs USP has put in place to equip staff with broader experience and cross-training across brand management disciplines is aimed at giving their clients added value that will guarantee return on investment. Already, the firm has entered into discussions with some clients on how to explore emerging strategic tools to put their brands on the global map using Integrated Brand Marketing. According to Kayode, "Nigeria is one of the few markets in the world where less than 20% of indigenous brands have any value proposition. This is why it appears many local brands are at a disadvantage when compared with their global counterparts. We are committed to bridging this gap and helping our clients achieve competitive advantage. To achieve this, we have now developed the Integrated Brand Marketing Strategy (IBMS), which ensures that all brand activities work in synergy towards delivering on the value proposition and achieving clearly articulated marketing objectives. This approach avails our clients with current thinking and best practice in brand management." USP's constant drive for global standard led to its repositioning last year as Nigeria's Premier Brand Management consultancy firm with its philosophy of holistic brand management rooted in strategy. With a mission to partner with clients in building globally competitive brands, USP's niche is strategic solutions that are synergistic to drive clients' competitive advantage Who Are We ? | About THISDAYOnLine.com | THISDAY People | Contact Us © Copyright 2000 Leaders & Company Limited

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