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Sections News Editorial/Opinion Cover Choice Arts & Life Business Politics Sports   Subscription Form Click here       Daily Independent Online.         * Friday, July 23, 2004. BMA 2004: Organisers extend deadline By Dele Alao Business Reporter, Lagos   To ensure a successful and all-embracing awards, organisers of the prestigious Brandfaces Marketing Awards  (BMA) have fixed a new date for the submission of entry for this year’s edition.  August 6, Daily Independent learnt, was fixed, following appeal for extension by agencies, which requested for time to put together creative and other materials preparatory to the awards proper. According to the Managing Director of Chris Parks Marketing Solution, Mr. Chris Parks, one of the organisers, the extension was agreed upon because of the resolve to have a first class and globally recognised event this year, which is occasioned by BMA’s alliance with Loerie of South Africa. The BMA, which made its debut last years, has been acclaimed by industry pundits for placing marketing on a higher pedestal by exposing crucial areas, such as creativity and method of presentations. A workshop on the mode of entry was held penultimate week to educate agencies on the mode of entry. A unique feature of this year’s award is that each category has a grand prix for exceptional work, which will be entered through the BMA. This allows the grand prix winners to automatically qualify for the Loeries and the need not to go through the preliminaries. The grand prix, according to Parkes,  “is to add value to what we are doing.” There are 24 categories in this year’s award. The categories include, Best Multi-Disciplined Promotional Campaign, Best Use of Advertising, Best Use of Direct Marketing, Best Use of Innovative Communication Strategy, Best Use of New Media and Best Activity Generating Brand Trial and Awareness, among others. Meanwhile, with a budget four times the size of last year’s, the organisers said they are ready for the challenges that lie ahead in making the BMA a world-class event.       Copyright� 2002. All Rights Reserved Independent Newspapers Limited Block5, Plot 7D, Wempco Road, Ogba, P.M.B. 21777, Ikeja, Lagos State, Nigeria. www.independentng.com e-mail: [email protected]

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