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Maltonic , Kronenbourg in N180m Promotions I nternational Beer and Beverages Industries Ltd (IBBI), Kaduna, the producers of Kronenbourg lager beer and Maltonic, is offering consumers a sum of N180 million in its 2004 Spell and Win Promotion campaign which takes off July 31. According to a statement from its Kaduna office signed by Mr O. K. Shittu, IBBI's Marketing Manager, it explained that the campaign which will run through October 31, 2004, is aimed at rewarding esteemed customers for their continous loyalty and dedication to the Kronenbourg Lager Beer and Maltonic brands For Kronenbourg, the drink which prides itself as ushering consumers into ' a World of Pleasure', the challenge will be for the consuming public to look under the Lager's crown cork and spell to win premium prizes namely, Generator; Television and Fridge among other prizes. Shittu also revealed that for the Maltonic (non alcoholic malt) drink for which its customers cut across all strata of the society has top prizes such as Bicycle, Computer (play sbtion) and Radio/CD player just by spelling any of the items from alphabets under the crown cork. "This is IBBl's way of keeping to our age long philosophy of keeping faith with consumers who have been loyal to these brands and have continued to encourage us in getting better and spreading further nationwide," Mr. Shittu said. The Spelland-Win promo is IBBl's latest drive in its consumer relationship drive which is part of the company's enduring philosophy of good corporate citizenry. Who Are We ? | About THISDAYOnLine.com | THISDAY People | Contact Us © Copyright 2000 Leaders & Company Limited

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