BMA 2004 Extends Deadline for Entries
The organizers of the prestigious BRANDfaces Marketing Awards (BMA) which holds next month in Lagos have fixed a new date for the submission of entry for the 2004 edition.
According to statement from the BMA secretariat, a new date of August 6th 2004 has been fixed as the new closing date. The statement further stated that the development came following appeal for extension by agencies who requested for time to put together creative and other materials preparatory to the awards proper.
Mr. Chris Parkes, Managing Director of Chris Parkes Marketing Solution (CPMS), one of the organizers, said they agreed to the extensions because of their resolve to have a first class and globally recognized event this year which is occasioned by BMA's alliance with Loerie of South Africa.
The BMA, which made its debut last year, was acclaimed by industry pundits for placing marketing on a higher pedestal by exploring crucial areas such as creativity and methods of presentations. A workshop on the mode of entry was held recently to educate agencies on the mode of entry.
A unique feature of this year's award is that each category has a grand prix for exceptional work which will be entered in the Loeries through the BMA. Grand prix winners automatically qualifies for the Loeries and need to go through the preliminaries. The Grand Prix, according to Parkes, "is not add value to what we are doing".
With twenty four (24) categories, the award, no doubt, will make its mark on the sand of time. The categories include; Best multi-disciplined promotional campaign; Best Use of Advertising; Best use of direct marketing; Best Use of Innovative Communication strategy; Best use of new media; Best activity generating brand trial and awareness. Other categories include, Best activity generating brand volume; Best activity generating brand loyalty; Best business to business; best retail account specific; Best dealer of sales forces activity; Best idea or Concept; Best use of Copy writing; Best use of photography.Best use of Television; Best use of radio; Best use of outdoor; Best use of PR marketing; Best use of PR - Corporate image; Best social service campaign; Marketing journalist of the year; Best use and Up and Coming young brand marketer; Brand of the year and Best marketing professional of the year formed the rest of the award.
Working with a budget four times the size of last year's, the organizers say they are ready for the challenges that lies ahead in making the BMA a world class event.
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