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Daily
Independent Online.
* Wednesday, June 16, 2004.
HP earns N35b in Nigeria
Shina Badaru
IT.Telecom Editor
Another
evidence of a thriving information technology (IT) market in Nigeria was
offered on Tuesday when Hewlett Packard (HP), a United States-based
computer maker, declared that it earned over $250 million (N35 billion)
in the first five years of setting up shop in Africa’s second largest
economy.
The sum
represents gross income; it also recorded a 15.5 per cent growth during
the period. HP has a global market of $75 billion.
Its Country
Manager (Nigeria), Maduka Emelife, said in Lagos that to consolidate the
local market share, the company is working with the Nigeria Customs and
other agencies to begin raids of HP products at various ports of entry so
as to stamp out “gray market” importation of its products.
The raids
will mark the final phase of ongoing enlightenment campaigns to enable
consumers identify counterfeit HP products imported through unauthorised
channels.
According to
Emelife, rival global brands have so far failed to match its local
earnings because of “half-hearted commitment” to the Nigerian market.
HP plans to
open a $1 million service centre stocked with parts valued at $2 million
to enhance support to local channels. Two others, in Abuja and Port
Harcourt, are to be created before the end of year “to deepen skills and
competence in complex solutions.”
Besides, it
plans next month to donate a 50-seat laboratory to the Institute of
Electrical, Electronics Engineering of the University of Ibadan, complete
with hardware and software solutions.
HP General
Manager (Africa) Olivier Suinat said, “We don’t subscribe to Afro
pessimism,” something that has scared away investors and deprived the
continent of foreign direct investment (FDI).
Rival IBM has
been divesting from many locations and sending “representatives” to fly
in and do business in Nigeria, he added.
However, HP faces local challenges of skilled workforce and
infrastructure, among others, that its European counterparts have long
forgotten.
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