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America's Cup: Emirates Backs New Zealand Emirates has announced that the airline will support Team New Zealand in its challenge for the next edition of the America's Cup, the world's premier yacht racing event. This new major sponsorship propels Emirates to the front row of the sailing world, in the same way that its sponsorship of Chelsea Football Club and its status as Official FIFA Partner of the 2006 World Cup Germany have made the airline a major player in footbail. Emirates Team New Zealand, as the syndicate will be known, will mount a campaign to regain the Cup from its current holder, the Geneva-based Swiss team Alinghi, in the 33rd edition of the regatta that will culminate in the waters off the Mediterranean city of Valencia, Spain in 2007. In signing the lead sponsorship naming rights agreement here, on behalf of Emirates, the airline President Tim Clark said: "We are proud to take Emirates into a leading role in the rich 153-year history of the oldest sports trophy on earth, and to support the New Zealand syndicate in its great challenge. "Emirates Team New Zealand is a tremendous promotional opportunity on a global stage, and underscores our commitment to New Zealand. Our airline is expanding rapidly into new markets and the America's Cup regatta provides us with a world stage to keep raising awareness of our brand. Who Are We ? | About THISDAYOnLine.com | THISDAY People | Contact Us © Copyright 2000 Leaders & Company Limited

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