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THISDAYonline

Yahoo Offers More E-mail Storage

Internet portal giant Yahoo, moving to confront an upcoming plan from rival Google, announced it was boosting its e-mail capacity for both free and paying customers.

Yahoo began informing its customers with free e-mail accounts that it was multiplying its storage capacity by a factor of 25 to 100 megabytes -- representing about 50,000 pages of e-mails.

Yahoo customers who pay for "premium" e-mail service and subscribers to Yahoo Internet services will get "virtually unlimited" storage at two gigabytes, or about one million pages.

This capacity is "far in excess of any major e-mail service and 200 times the amount offered by most other Internet service providers," Yahoo said in a statement.

The move comes as Google, which is in the process of offering stock to the public, prepares a free e-mail service with one gigabyte, or 500,000 pages, of storage. The Google plan has drawn criticism from privacy activists, because it will target advertising to users based on the content of e-mails.

The battle for free e-mail -- which is also offered by Microsoft through its Hotmail service, and many others -- highlights the falling cost of storage capacity but also a rush to direct customers to portals and search services, which can generate revenue.

"With the new Yahoo Mail, consumers won't have to think about mailbox size," said Yahoo Vice President Brad Garlinghouse.

"When they judge Web mail value, they'll continue to look at all the things that make Yahoo Mail number one -- including privacy practices, superior spam and virus protection, and integrated calendaring and alerts."

Yahoo also said it was releasing more than 50 million e-mail addresses that have been dormant for many years.


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