New TVC for Gordon's Spark
Gordon's Spark, a brand from the stale of Guinness Nigeria Plc., has broken a TV commercial for the brand captioned 'The Arrival' in select TV stations across the country.
The commercial is based on the concept of a group of friends who transform and everyday life situation into an unforgettable moment of celebration. The commercial depicts how a team working together, achieve something extra-ordinary for a particular member in a style and manner that calls for a Gordon's Spark moment of celebration.
At the preview ceremonies held in Lagos last week the organizers say the event was also to celebrate 'The Arrival' back home of Dare Art-Alade, a young multitalented Nigerian who has just returned from South Africa where he did Nigeria proud at the recently concluded Project fame Reality show.
Dare Art Alade was voted among the top 3 in the competition.
'Gordon's Spark which identified with Dare decided to drum up support for him because at the belief in his dream and aspirations. Above all, he reflects the core brand attributes of Gordon's Spark: Spirited Energetic, Stylish, Youthful, Active and Interna-tional, says Chim Nwoke brand manager Gordon's Spark.
The new TV commercial which is targeted at this group of individuals who are stylish, classy, young upwardly mobile executives in tune with everything that's happening internationally and who like to do things differently in order to stand out has models that were carefully selected to visually represent the core target of the brand, he further stated.
Guinness Nigeria Plc as a socially responsible corporate organisation has always advocated the culture of responsible and safe drinking and that is why we took care to ensure that there was no direct association with drinking and driving in the commercials.
The brand Gordon's Spark was introduced into the Nigerian market based on research finding that showed that consumers were craving for a change as a drink different from the usual lager
In three years of existence, the brand has gained widespread acceptance among the target consumers and has experienced consistent growth in its market share. Gordon�s Spark is reputed as the fastest growing brand within the beer category in the Nigerian market today. This has been easily be attributed to the high quality of Gordon's Spark which meets international standard as well as to the strong marketing support for the brand in Nigeria.
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