LG Electronics: Bringing Perfection to the Home
By Patrick Ugeh
Trim. Elegant. Sturdy. Sophisticated. Combine these with the latest in hi-tech and aesthestics and you get the closest replica of perfection. Which is what LG Electronics brings to the home of every one who purchases any of their numerous products.
Established in 1958 as the pioneer in the Korean consumer electronics market, LG Electro-nics company has continued the visionary excellence of its founding fathers. It is thus a major global force in electronics and information and communications products today, in spite of the stiff competition, with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world.
With its forward-looking acumen, is it any wonder that LG Electronics is always a step ahead of competition? Unfortunately, try as they may, no other company has been able to catch up with its innovativeness. This explains why its products are in such high demand that they gross more than US16.9 billion (non-consolidated) annually,
LG Electronics comprises three main business companies: Digital appliance, digital display media and telecommunication equipment and handsets.
The company's goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
The Digital Appliance Company (DAC) is fast becoming the leader of global home appliances industry, ranking No. 1 in sales of air conditioners, microwave ovens and canister vacuum cleaners. Among its many other firsts is the fact that LG Electronics was the first company to commercialise a full line of web-enabled home network appliances, including refrigerators, washing mach-ines, mircrowave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics was rated the world's No. 1 room air conditioner maker in terms of sales with over eight million units globally. The sleekness and style, as well as the efficiency of LG products assure the company of this.
According to a consumer report published by consumer's union for shoppers' shopping guidance, LG window type is a leader in cooling capacity, EER, comfort, noise and easy installation.
One of the innovations of LG Electronics in air conditioner manufacturing is the plasma air purifying system, which provides clean and healthy air. The system facilitates dust-free, odour-free, allergy-free cooling without the need to change the filter, making it highly cost effective.
The plasma air purifying system was recently introduced to the country's market with a launch in Lagos. since its introduction, the product has become a common feature in homes and offices, according to sales figures.
Another innovative feature is the incorporation of Nano technology into the plasma air purifying system. Nano technology is the engineering of technology at the molecular scale. Professor Richard Siegel of Rensselaer Polytechnic Institute, Troy, N.Y describes it thus: "Take a bit of electrical and thermal conductivity, the hardness, and any other property of the materials before you cut, the value for those properties would be the same on the two halves measured after the cut. Now do it again and again."
LG Electronics pioneered the application of this technology by incorporating it into the digital home appliances. A comparative analysis revealed that the Nano plasma never misses odour particles with a deodorising efficiency of between 8 and 10 times when compared to conventional filter in air conditioners.
Aside from its endless stream of technological innovations, LG Electronics is also a reputable name in beautifying product. This is confirmed in the combination of both beauty and technology in ARTCOOL air conditioner.
This product is a sophisticated design slimmer (20% slimmer) than the conventional normal air conditioner. It comes in different colours and styles, allowing the user to make his option in terms of colours that match his home while at the same giving good cooling effect.
Amongst the unique features of LG Electronics air conditioners is the anti-rust Gold Fin, which is coated with a layer of gold on aluminum to prevent corrosion and keep the unit's appearance and performance as good as new.
The innovations of LG Electronics to the wonderful household machine known as refrigerator are tremendous. They include the incorporation of multimedia facilities such as television, radio and remote control.
The 13.1" TFT -LCD Side-by-Side refrigerator has full drawer, thus maximising storage space in freezer compartment, which gives room for easy access, easy storage and easy moving.
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