Reasearch International Marketing Bags Int'l Award
By Tunmise Adekunle
The Josiah Ebhomenye led Research International Marketing Trends has been honoured with the Gold Medal of the Foundation for Excellence in Business Practice (FEBP) for 2004. By this feat, Research International Marketing Trends is Nigeria's first participant and recipient of the award in the marketing communications sector.
The Switzerland based Non Governmental Organisation was created by a group of entrepreneurs, consultants and academics whose professional life continually brings them face to face with the issue of what excellence means in business, striving to create a clearer understanding internationally and to recognise and reward companies and organisation setting examples of excellence.
Excellence in business practice by FEBP definition includes: transparency and accuracy in financial reporting; adoption of international standards for financial reporting; the governance of corporations; protection of the rights of minority and outside shareholders; and the role of corporations in society in general.
The Foundation is led by Dr Bernard Ivaldi a specialist in International Bi-lingual education, and recipient of a doctoral fellowship in Bi-lingual Education at N.Y.U. He has served as Director General of the International School of Geneva and of the Geneva Campus of Webster University. He is also involved in entrepreneurial activities, especially in the fields of education and health. He was the Founding President of INSAM. He is currently serving on the Governing Board of The International Schools Association an NGO with consultative status with Unesco.
Research International Marking Trends was established as Market Trends Nigeria Limited in 1986 and as an associate member of the Research International (RI) group in 2000 with the mission to providing quality research services at all times by utilizing highly motivated human resource and maintaining professional ethics and responsibility for the benefit clients, society and the company. RI is the world's largest customs research agency with offices in over 50 countries across the gIobe
Main research areas of Research International Marketing to rends are social research and opinion polling, pricing research and optimum pricing, and price elasticity.
The outfit operates within the strict regulations of l.C.C./ESOMAR International Code of Marketing and Social Research.
Participation in the Foundation's Charter and receiving of Medal are the symbols of the official recognition of company�s irreproachable business reputation, based on the Charter�s principles and criteria like: Corporate governance; High level of corporate achievements; Innovative policy and the use of modern high technologies; Excellent quality of goods manufactured and services provided (ISO 9000 and ISO 9001); Skilled personnel that respects high ethical principles in business activity; Customer satisfaction; Environment protection; Human resources development.
Corporation, companies, firms and organizations invited to take part in the Forum were carefully chosen by the Foundation�s board with the use of information from: Embassies and Governmental trade representations in different countries; World mass media; Information agencies; National credit bureaux and Chamber of commerce.
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