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Home TV Radio Talk Where I Live A-Z Index Low Graphics version | Change edition Feedback | Help News Front Page World UK England Northern Ireland Scotland Wales Business Market Data Your Money E-Commerce Economy Companies Fact Files Politics Health Education Science/Nature Technology Entertainment ----------------- Have Your Say Magazine In Pictures Week at a Glance Country Profiles In Depth Programmes Last Updated: Monday, 29 November, 2004, 10:21 GMT E-mail this to a friend Printable version Heineken boosts African position Heineken is the leading foreign brewer in Nigeria Heineken has bought a majority holding in one of Nigeria's leading brewers, boosting its position in Africa. The Dutch firm is increasing its stake in Consolidated Breweries, Nigeria's third-largest brewer, from 24% to 50% for an undisclosed sum. Consolidated has a 9.5% share of beer sales in Nigeria, Africa's second-largest market for beer sales. Heineken already controls Nigerian Breweries, the country's largest brewer, which has a 56% market share. African commitment Consolidated made a profit of 15.4m euros (�10.8m) last year on total sales of 40.5m euros. "This controlling stake further strengthens our number one position in Africa's second -largest beer market and shows our commitment to expand in those markets that will enhance both volume and value," said Jean Francois van Boxmeer, a Heineken board member. Local beer Star is the country's best-selling lager, closely followed by Guinness, which is brewed by Diageo. Established in 1980, Consolidated employs 1,050 staff and operates two breweries. Its best-known brands are 33 Export, brewed under licence, and Hi-Malt. More than ten million hectolitres of beer were sold in Nigeria in 2003, making it Africa's second-largest beer market after South Africa. Heineken bought the stake from Zithov Holdings, part of Nigeria's Leventis group of companies. It first invested in Consolidated in 2000. Heineken is the world's fourth-largest brewer. Its leading brands include Heineken and Amstel. E-mail this to a friend Printable version LINKS TO MORE BUSINESS STORIES SelectGovernment 'must reduce spending'Regulator agrees power price riseHeineken boosts African positionChinese auto firm looks overseasWal-Mart reduces sales forecastM&S denies food store sale planMarch to support Jaguar workersFiat boss denies end of GM tie-upHouse-price boom 'splits Britain'Network Rail back in the blackFocus Wickes 'may be up for sale'Teachers claim pension mis-sellingECB chief laments dollar's fallYukos considers self-destructionUS Airways agrees cash lifelineFood firm accepts takeover bidBenefits IT chaos 'exaggerated'Insurer Jardine issues warningManagers buy out struggling QXLFuller profit defies summer rainBT sells Eutelsat satellite stake  SEE ALSO: Heineken warns off beer drinkers 09 Nov 04 |  Business Beer giants go on spending spree 03 Oct 04 |  Business Heineken targets Muslim markets 04 Jul 03 |  Business Heineken heiress remains a mystery 26 Feb 03 |  Business Heineken buys Egypt's only brewer 26 Sep 02 |  Business RELATED INTERNET LINKS: Heineken The BBC is not responsible for the content of external internet sites TOP BUSINESS STORIES NOW Government 'must reduce spending' Regulator agrees power price rise Heineken boosts African position Chinese auto firm looks overseas News alerts | E-mail services | Desktop ticker | Mobiles/PDAs | Headlines for your site Help | Privacy & Cookies Policy | News sources | About the BBC Back to top ^^ News Front Page | World | UK | England | Northern Ireland | Scotland | Wales | Politics Business | Entertainment | Science/Nature | Technology | Health | Education Have Your Say | Magazine | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes BBC Homepage >> | BBC Sport >> | BBC Weather >> | BBC World Service >> Notes and corrections | Feedback | About BBC News | Profiles | History

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